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“Fantasy is a wonderful escape from reality,” says sex therapist and author Dr.
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Something for which ethical and feminist directors have been striving for decades. These new representations of sex, divorced from stock set-ups and unrealistic positions, may give their audience a more personal and nuanced version of sexuality. These are all effective draws even after porn sets are allowed to resume. It gives performers more control over their working conditions, from consent on-set to how they’re marketed.
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Owning content and collecting royalties gives performers passive income, which can translate to more opportunities to grow their careers, build equity or continue education. We’re able to create our own content, produce and collect royalties, which was something we never really could do before.” “A lot of the power is in the performers’ hands now. “This is the best time to get into porn,” she said. According to Akira, in her ten-year career she’s never made more money than she does now with premiums. The “ Surviving During a Pandemic ” live session featured Michaels with other experts in cams and premiums.Īsa Akira, a former AVN Performer of the Year who serves as a brand ambassador for Pornhub, participated in the session, and encouraged studio performers to make the switch.
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In an effort to support them, the Free Speech Coalition, a trade group for the porn industry, hosted a Zoom webinar to help performers adapt to the new market. Many performers have taken advantage of premiums, but others are still facing lost work and wages from the extended shutdown.
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In most cases, sex isn’t even mentioned on the sign-up forms and the pitch focuses on how to monetize a mainstream following. (After McDonald’s workers were laid off in the UK in March, IsMyGirl offered the chain’s employees bonus payouts if they signed up and claims nearly a hundred did.)Īmateur sites like xHamster have existed for over a decade, as have amateur cams sites like Chaturbate, but premiums bill themselves as private fan sites rather than porn, and don’t seem to carry the same stigma with creators or consumers. FanCentro says it has over 17,000 creator accounts, most of whom have never set foot on a porn set. Premiums have also expanded beyond adult performers. In a world under lockdown that personal connection is more vital than ever. Like Instagram influencers who connect with highly engaged audiences better than big brands, premium “influencers” have a connection to fans in a way that a studio or tube site never could. (Before these platforms existed, many adult creators tried to use non-sex focused platforms like Instagram or Patreon to reach fans, only to be banned due to restrictive policies around sex-related content.) It’s Hollywood fused with the DIY, brand-owning strategies of influencers of YouTube and Twitch. Michaels’ content release strategy aims to maximize revenue and minimize piracy. A week later she’ll post the clip to her own subscription fan site, and eventually distribute it to third-party clip sites that allow fans to own it. That live clip will be sent out a week later to fans who ‘follow’ her on the site, but haven’t paid to subscribe, as a pay-per-view DM. Those who subscribe to her private Snapchat through FanCentro get a live video from her each night. Michaels takes the business seriously, rewarding high-value consumers with immediacy and meticulously tracking her release schedule. 'Premiums' star MelRose Michaels of FanCentro Mike Jacobs Photography